Nike Mercurial

Too fast to catch, too sharp to stop.

Nike Football brought Abyss Digital in as a Creative studio and VFX partner to launch its new Mercurial - four films built on one idea: on the pitch, everything breaks, except the player.

The brief came with one hard constraint: time. Athlete availability was limited and the window for creative, concept and pre-production was short, so the idea had to be locked early and every shot designed to hold up in a fast, precise shoot. We developed the creative concept in collab with Shapxo director’s view and delivered the campaign end to end.

New season collection. New Superfly, new Vapor — speed and agility solved two different ways. Kylian Mbappé, Alyssa Thompson, Lauren James and Vini Jr, across four films – one concept, full creative, executions and VFX from Abyss Digital, end to end.